What happens when your campaign idea meets a real client conversation?
In this assessment, students step into the room as a communication team ready to pitch, price, and negotiate their work. Instead of simply submitting a plan, teams take their campaign proposal into a simulated client meeting, where they explain what they will deliver, how much it will cost, why it matters, and how their work creates value.
The meeting is fast-paced, practical, and a little unpredictable, just like real client work. Students respond to questions, handle pushback, justify their decisions, and think on their feet as they negotiate the details of the project.
By the end, students have experienced what it feels like to move from “we have an idea” to “we are ready to work with a client.” They build confidence in presenting their value, managing expectations, and turning creative thinking into professional communication practice.
